Simplicity Wealth

A robust platform that empowers advisors to transform their client’s financial future.

Simplicity Wealth is a comprehensive wealth management platform that helps financial advisors deliver a seamless end-to-end investment experience for their clients. With an experienced team of investment professionals, sophisticated technologies, and turnkey sales and marketing tools, Simplicity Wealth offers personalized, institutional-level investment strategies and insurance solutions to enable advisories to offer holistic financial guidance.

Holistic Financial Planning

Simplicity’s approach to holistic planning is anchored to six fundamental considerations: Longevity; Liquidity; Inflation; Market; Mortality; and Taxes.

Product Access

Gain access to an extensive array of tools for advanced financial strategies and integration of securities and insurance solutions.

Education and Training

Receive full-service support and education for business operations, marketing, and more.

Case Design and Sales Support

Access professional sales tools, services, and experienced support personnel.

Key Platform Features

  • Proprietary Risk Scoring

  • High-Net-Worth Investment Services

  • ESG and SRI Screens
  • Unified Managed Account Structure
  • Personalized Automated Tax Management
  • Sales and Marketing Resources
  • Open-Architecture Investment Platform
  • Direct Indexing, Tax Loss Harvesting, and Tax Diversification Tools

Advisor Benefits

  • Establish and Manage Client Expectations
  • Increase Client Base and Size

  • Increase Customizability of Financial Strategies

  • Engage Client Values
  • Deliver Multiple Strategies in a Single Account
  • Shield Client Assets Efficiently

  • Attract and Secure New Business Systematically

  • Extensive Access to Investment Tools and Opportunities

Process Overview

Simplicity’s three-step planning process helps identify and implement suitable financial strategies to help clients achieve their goals for retirement.

Step 1 – Start Smart

Perform qualitative and quantitative analysis of financial situation, including goals, risk tolerance, and the key considerations that should be addressed in the client’s strategy.

Step 2 – Apply Discipline

Design a goals-based strategy that actively works to help optimize wealth and protect finances.

Step 3 – Communicate Progress

Review the proposal, make adjustments as needed, and provide daily monitoring and communication with clients.

Process Overview

Simplicity’s three-step planning process helps identify and implement suitable financial strategies to help clients achieve their goals for retirement.

Step 1 – Start Smart

Perform Qualitative and Quantitative Analysis of Financial Situation, including goals, risk tolerance, and the key considerations that should be addressed in the client’s strategy.

Step 2 – Apply Discipline

Design a goals-based strategy that actively works to help optimize wealth and protect finances.

Step 3 – Communicate Progress

Review the proposal, make adjustments as needed, and provide daily monitoring and communication with clients.

Simplicity Enhances Wealth Management Services

Complete Setup Support

Simplicity’s dedicated team of onboarding specialists work to ensure the necessary paperwork, training, communications, and processes are in place to swiftly start or transition investment business to Simplicity.

A Seamless End-to-End Client Experience

Simplicity’s marketing programs and lead generation tools, coupled with our sales process and tech-enabled planning capabilities, can help streamline overall business efficiencies.

Full Planning and Investment Oversight Tools

Simplicity provides planning, investment oversight, and operational support like billing and reporting, allowing our partners to focus on business growth and building meaningful relationships with their clients.

Plug into Institutional Quality Advisory Solutions

Advisory Resources at Scale

With considerable AUM capabilities and automated processes, Simplicity Wealth provides advisors with operational leverage and economies of scale, allowing them to offer competitive fees and grow their business.

Institutional Trading Capabilities

Tax-optimized transitions, replicated index portfolios, and socially responsible investment options integrated within the platform, as well as high-net-worth specialty offerings.

Integrated Technology Stack

Integrated with top custodians, Simplicity Wealth delivers a digital end-to-end client experience to streamline sales process efficiencies and portfolio management.

Access an Advisor-Centric Platform to Deliver Personalized Solutions and Leverage Open Architecture Investment Capabilities

Simplicity understands that merging human touch and technology is integral to an advisor’s success. That’s why we have — and will continue to invest in — best-in-class resources to help our advisors deliver exceptional client experiences and build their businesses for the long term.