New Year, New FMO

New Year, New FMO

Experience the Simplicity Difference for Yourself


A Financial marketing organization (FMO) markets, sells and distributes insurance products such as annuities and life insurance. FMOs are a middleman distribution system for the insurance marketplace. The insurance carrier creates, registers and underwrites the insurance product and the FMO distributes and wholesales the products to independent insurance producers and financial advisors. FMOs offer many potential benefits to both veteran and new insurance agents and advisors.


Simplicity Financial Marketing is one of the nation’s largest Financial marketing organizations–providing annuity, life insurance, and retirement solutions to independent insurance professionals, financial advisors and their clients. Headquartered in Hartford, CT, Simplicity Marketing is known for its premier services and solutions as well as leading and operating with the strongest compliant and ethical bearings.

Our business depends on strong, mutually beneficial relationships with advisors and carriers. We seek to deeply understand the people we deal with, anticipate their needs, and aim to exceed their expectations.

  • We lead the industry in providing an extensive array of marketing programs and systems to grow our advisors’ businesses—from prospecting programs to selling solutions to business-building events—we provide advisors with solutions for foundational and continued success.
  • We host two off-site business-building and networking events each year for our advisors.
  • We regularly thank and reward our top advisors by providing year-round benefits and recognition awards.

Simplicity Marketing is one of the fastest growing companies in the industry, revolutionizing the insurance space by unifying the strengths and passions of best independent marketing firms from across the country.  This unique strategy has made Simplicity Marketing the ultimate “one-stop shop” for professionals seeking sales and marketing strategies and systems.

Working with over 20,000 financial professionals, 100 partner agencies and 30 broker-dealer partners, Simplicity Marketing brings exceptional value and quality to the industry and its customers.

Simplicity’s Independent Channel is dedicated to helping independent financial professionals realize their dream practice. Our network of national marketing firms does this by providing:

  • Creative, integrated, and cutting-edge marketing platforms
  • Innovative planning tools and techniques
  • Online and live training events
  • Premier annuity and life insurance solutions

Does your FMO have the best opportunities for you to grow your business?

We help financial advisors create their dream practice. We do this by providing creative, integrated, and cutting-edge marketing platforms; innovative process-planning tools; online, accessible advisor training, and premier product solutions with exceptional service.

You can rely on us to:

  • Put you in front of quality prospects using a variety of methods.
  • Offer you tools and techniques to help you convert prospects into clients.
  • Provide quality training on a routine basis.
  • Give you a team of seasoned professionals to help you with case design and new business follow-up.

Dedicated Support from Your personal Business Coach

What other help can you expect? Who can you turn to for assistance? Are there others supporting your success? Having a dedicated Business Coach can make a big difference. Having access to licensing and appointment staff and enrollment team members really does separate Simplicity Marketing from the rest of the FMO pack.

We offer all of this and much, much more. Contact one of our Business Coaches today for more information on how we can help you realize your dream practice in 2018!

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