MITCH LEIDNER

Chief Financial Officer

Mr. Leidner serves as Simplicity’s Chief Financial Officer. Mr. Leidner is responsible for directing the Group’s overall financial activities, including budgeting, forecasting, reporting, accounting, and capital management. Prior to Simplicity, Mr. Leidner was a partner and co-head of the banking and credit team at the private equity firm which owned Simplicity. Mr. Leidner has been in the private equity and venture capital industry for over 20 years. Prior to his private equity career, Mr. Leidner held positions at several Wall Street investment banking and management firms. Mr. Leidner earned a M.B.A. from Columbia Business School, and a B.S.E in Finance and a B.A.S. in Engineering from the University of Pennsylvania.

DAVID McDANIEL

EVP, Marketing Services

Mr. McDaniel serves as Simplicity’s Vice President of Marketing. Mr. McDaniel is responsible for directing and overseeing the planning, development, and implementation of the Group’s marketing team and programs. Mr. McDaniel joined the Simplicity Group in 2015 with nearly a decade of experience in the insurance industry. Prior to joining the Group of companies, Mr. McDaniel worked in market research, actuarial pricing and managed the marketing programs of a medium-sized insurance carrier. Mr. McDaniel is Life and Health insurance licensed in the state of Arizona and earned a B.S. in finance from Arizona State University

JASON JENKINS

EVP of Sales

Mr. Jenkins serves as Simplicity’s Executive Vice President of Sales.  Mr. Jenkins is responsible for directing and overseeing the planning, development, and implementation of the Group’s sales and marketing strategy. Mr. Jenkins is also responsible for the continuing development of AssetLock®, the Group’s proprietary portfolio communication system. Prior to founding AssetLock® and joining Simplicity, Mr. Jenkins was an independent investment advisor and maintains his life and health insurance licenses. Mr. Jenkins earned a M.B.A. from Point Loma Nazarene University and a B.A. from Westmont College.

Vice President, Business Development

Ms. Cramer serves as Vice President of Business Development. Prior to joining Simplicity Ms.Cramer was the Vice President of Distribution at a National Marketing Organization.  In her former role, she managed relationships with BGA, IMO, BD, and RIA partners offering support in business development, agent recruiting and carrier relations. Ms. Cramer previously worked for an industry trade publication providing marketing and lead generation consultation to IMOs, Carriers and other national financial organizations. Ms. Cramer has over 15 years of combined experience in sales, marketing and recruiting.  Ms. Cramer earned a BA in Communications from California University of Pennsylvania.

Vice President