President and Chief Executive Officer

Mr. Donaldson serves as Simplicity’s President and Chief Executive Officer. Mr. Donaldson is responsible for defining the Group’s strategic direction and managing its various operating businesses. Prior to Simplicity, Mr. Donaldson was a managing director at an international investment bank, for which he was responsible for making and managing private company investments. Mr. Donaldson has also led the successful start-up of a national financial guaranty insurance company and a multi-billion-dollar asset management business. Prior to starting the entrepreneurial phase of his career, Mr. Donaldson held various financial, business, and legal positions in the United States and the United Kingdom. Mr. Donaldson earned a M.B.A. from London Business School, a J.D. from the John Marshall Law School and a B.A. from Hobart College. Mr. Donaldson serves as a Director for Simplicity Group Holdings.

MITCH LEIDNER

Chief Financial Officer

Mr. Leidner serves as Simplicity’s Chief Financial Officer. Mr. Leidner is responsible for directing the Group’s overall financial activities, including budgeting, forecasting, reporting, accounting, and capital management. Prior to Simplicity, Mr. Leidner was a partner and co-head of the banking and credit team at the private equity firm which owns Simplicity. Mr. Leidner has been in the private equity and venture capital industry for over 20 years. Prior to his private equity career, Mr. Leidner held positions at several Wall Street investment banking and management firms. Mr. Leidner earned a M.B.A. from Columbia Business School, and a B.S.E in Finance and a B.A.S. in Engineering from the University of Pennsylvania. Mr. Leidner serves as a Director for Simplicity Group Holdings.

BRIAN SCHNEIER

EVP of Life Marketing

Mr. Schneier serves as Simplicity’s Executive Vice President of Life Marketing in which role Mr. Schneier is responsible for advising and executing Simplicity’s marketing initiatives for the Group’s overall life business. Over the last four years at Simplicity, Mr. Schneier has directed Simplicity’s life business to an annual $100 million life insurance premium level. Prior to joining Simplicity, Mr. Schneier was President of the Imeriti Financial Network and was responsible for designing an innovative life distribution platform comprised of proprietary products and leading sales programs, initiatives for which Mr. Schneier has responsibility at the Simplicity Group. In addition, Mr. Schneier also represents the Simplicity Group on a number of life insurance company advisory boards. Mr. Schneier attended Chapman University before starting the entrepreneurial phase of his career with the start of Active.com.

Vice President, Business Development

Ms. Cramer serves as Vice President of Business Development. Prior to joining Simplicity Ms.Cramer was the Vice President of Distribution at a National Marketing Organization.  In her former role, she managed relationships with BGA, IMO, BD, and RIA partners offering support in business development, agent recruiting and carrier relations. Ms. Cramer previously worked for an industry trade publication providing marketing and lead generation consultation to IMOs, Carriers and other national financial organizations. Ms. Cramer has over 15 years of combined experience in sales, marketing and recruiting.  Ms. Cramer earned a BA in Communications from California University of Pennsylvania.