President and Chief Executive Officer

Mr. Donaldson serves as Simplicity’s President and Chief Executive Officer. Mr. Donaldson is responsible for defining the Group’s strategic direction and managing its various operating businesses. Prior to Simplicity, Mr. Donaldson was a managing director at an international investment bank, for which he was responsible for making and managing private company investments. Mr. Donaldson has also led the successful start-up of a national financial guaranty insurance company and a multi-billion-dollar asset management business. Prior to starting the entrepreneurial phase of his career, Mr. Donaldson held various financial, business, and legal positions in the United States and the United Kingdom. Mr. Donaldson earned a M.B.A. from London Business School, a J.D. from the John Marshall Law School and a B.A. from Hobart College. Mr. Donaldson serves as a Director for Simplicity Group Holdings.

TOM YERGER

EVP of M&A and Integration

Mr. Yerger serves as the Executive Vice President of Mergers and Acquisitions and Integration. Mr. Yerger is responsible for the Group’s acquisition, due diligence, and integration activities. Mr. Yerger has over 20 years of accounting, M&A, corporate development, and transactional advisory experience. Mr. Yerger has advised on over 250 transactions of privately-held, middle-market companies. Mr. Yerger began his financial services career with an insurance and annuity distribution company, for which he helped successfully close and integrate more than 30 wholesale life insurance agencies. Mr. Yerger is a licensed CPA and earned an M.B.A. from the University of Chicago Booth School of Business.

HEATHER PECK

EVP of Human Resources

Ms. Peck serves as Executive Vice President of Human Resources. Ms. Peck is responsible for driving the corporate culture across the Group through clear linkage between business strategy and effective human resource strategies, talent management, leadership development, and organizational design. Ms. Peck has over 20 years of human resources management experience, including working with a global health services organization and national investment and insurance company. Ms. Peck earned a M.A. in Organizational Psychology from the Teachers College, Columbia University, and a B.A. from the State University of New York at Albany.

MIKE EBMEIER

Executive Vice President

Mr. Ebmeier serves as Executive Vice President. Mr. Ebmeier has more than 34 years of experience in annuity, life insurance, and LTC benefit product sales, annuity product design, and product marketing and distribution in the independent financial services industry. In his role, Mr. Ebmeier is responsible for driving strategic growth in various distribution channels, including annuities and various other insurance products, developing carrier partnerships, advancing proprietary product designs, and enhancing product marketing. Prior to joining Simplicity, Mr. Ebmeier served as Senior Vice President of Independent Annuity Distribution for Global Atlantic Financial Group, for which he was responsible for all aspects of the distribution of annuities to independent marketing organizations and agencies. Prior to Global Atlantic, Mr. Ebmeier served in various capacities, including: Vice President of Sales for Fidelity and Guaranty Life; Vice President of Independent Distribution for Baltimore Life Insurance Company; and, as managing partner of Producers Choice East, and Bay Pilot Marketing. Mr. Ebmeier earned an MBA and BBA from Loyola College of Maryland, is a CFP and holds various securities and insurance licenses and previously served as Chairman of the National Association for Fixed Annuities (NAFA).