MITCH LEIDNER

Chief Financial Officer

Mr. Leidner serves as Simplicity’s Chief Financial Officer. Mr. Leidner is responsible for directing the Group’s overall financial activities, including budgeting, forecasting, reporting, accounting, and capital management. Prior to Simplicity, Mr. Leidner was a partner and co-head of the banking and credit team at the private equity firm which owned Simplicity. Mr. Leidner has been in the private equity and venture capital industry for over 20 years. Prior to his private equity career, Mr. Leidner held positions at several Wall Street investment banking and management firms. Mr. Leidner earned a M.B.A. from Columbia Business School, and a B.S.E in Finance and a B.A.S. in Engineering from the University of Pennsylvania.

MIKE EBMEIER

Executive Vice President

Mr. Ebmeier serves as Executive Vice President. Mr. Ebmeier has more than 34 years of experience in annuity, life insurance, and LTC benefit product sales, annuity product design, and product marketing and distribution in the independent financial services industry. In his role, Mr. Ebmeier is responsible for driving strategic growth in various distribution channels, including annuities and various other insurance products, developing carrier partnerships, advancing proprietary product designs, and enhancing product marketing. Prior to joining Simplicity, Mr. Ebmeier served as Senior Vice President of Independent Annuity Distribution for Global Atlantic Financial Group, for which he was responsible for all aspects of the distribution of annuities to independent marketing organizations and agencies. Prior to Global Atlantic, Mr. Ebmeier served in various capacities, including Vice President of Sales for Fidelity and Guaranty Life; Vice President of Independent Distribution for Baltimore Life Insurance Company; and, as managing partner of Producers Choice East, and Bay Pilot Marketing. Mr. Ebmeier earned an MBA and BBA from Loyola College of Maryland, is a CFP, CLU, ChFC, and holds various securities and insurance licenses, and previously served as Chairman of the National Association for Fixed Annuities (NAFA).