Elevate Your
Business
with Simplicity

Welcome To Simplicity

We are excited to welcome LPL Advisors to Simplicity, and help you streamline your clients’ financial futures with industry-leading technology and support.

To get started, you now have full access to our comprehensive marketing resources and advisor-focused sales platform. It is your one-stop shop for client success.

Onboarding Webinars

Simplicity Overview
April 14th | 1PM EST

Simplicity Agent Center Overview
April 21st | 1PM EST

Benefits of a Simplicity Partnership

Unrivaled Access

Choose from an elite portfolio of life insurance and long-term care and disability insurance solutions from the industry’s leading carriers curated to meet each client’s unique needs.

Dedicated Sales Support

Work alongside Simplicity’s Advisor Development Consultants to build personalized plans aligned with your revenue goals, offer sales training, deliver powerful insights, and support case design.

Advanced Planning Tools

Leverage proprietary tools and technology that transforms complex strategies into clear, engaging client conversations.

Training and development that drive results

Access comprehensive training and professional development programs to elevate your practice and drive production.

Access Our Professional Services To Get Results

Underwriting Services

Simplicity’s Underwriting Services team provides comprehensive underwriting support, including quick quotes, informals, and case consultation to enhance case outcomes.

Download Overview

Advanced Markets

Simplicity’s Advanced Markets team provides agents solutions for high-net-worth and business-owner clients, focusing on achieving estate, philanthropic, business succession, and executive compensation goals.

Simplicity Agent Center

Simplicity’s Agent Center: Your all-in-one command center. Access proprietary content, exclusive resources, and industry-leading tools to build and scale your business. Plus, enjoy seamless Single Sign-On (SSO) access to all your quoting tools. Refer back to this page on how to gain access by May 1st.

Simplicity LifeLink™

Simplicity’s Digital Life Platform Provides an Efficient Way for Advisors to Sell Life Insurance. It allows advisors to quote, compare, apply and track cases through the sales process.

Learn More About Our Sales and Marketing Tools and Resources

Life Insurance Business Overview

Simplicity
LifeLink™

Simplicity Agent
Center

Inforce Action
Center

Advanced Sales
Training

About Simplicity Group

Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best  financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect your clients. In an ever-changing environment, Simplicity’s commitment to working in our clients’ best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership.

With over $515 million in life insurance and $11 billion in annual annuity sales, Simplicity is a trusted leader in the industry. Working at the intersection of accumulation and protection, Simplicity is backed by 400 marketers and 120 sales leaders coast to coast, Simplicity is equipped to support you and your business every step of the way.

475 Springfield Avenue, Summit, NJ 07901

For business questions email info.lpl@simplicitygroup.com or call (205) 268-1942.
For transition and offering questions contact LPL at (877) 318-6400.

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