Elevate Your
Business
with Simplicity
Welcome To Simplicity
We are excited to welcome Lincoln Investment Advisors to Simplicity and help you streamline your clients’ financial futures with industry-leading technology and support across an array of protection solutions, including annuities, life, disability, and long- term care insurance.
To get started, you now have full access to our comprehensive marketing resources and advisor-focused sales platform. It is your one-stop shop for client success.
Click HERE to access The Agent Center to get started.
Products
Annuities
Simplicity is at the forefront of advancing retirement planning by providing best-in-class and proprietary annuity solutions tailored to specific wealth accumulation and income objectives.$11B+ Annual Annuity Sales
- FIA– Fixed Index Annuity
- MYGA– Multi-Year Guaranteed Annuity
- SPIA– Single Premium Immediate Annuity
- DIA– Deferred Income Annuity
Life
Simplicity’s complete life insurance offering delivers leading products for death benefit, income replacement, estate planning, business continuity, tax-free retirement income, wealth transfer, college funding, and more.$615M+ Annual Life Insurance Sales
- Permanent Life Insurance
- IUL – Indexed universal life
- Single Premium
- GUL – Guaranteed Universal Life
- VUL – Variable life
- Final expense
- Term Life Insurance
Disability, Long-Term Care
Simplicity’s complete life insurance offering delivers leading products for death benefit, income replacement, estate planning, business continuity, tax-free retirement income, wealth transfer, college funding, and more.Diverse Products Across DI & LTC
- Asset-based LTC
- Traditional LTC
- Disability Insurance
- Business Loan Protection
- Business Overhead Expense Coverage
- Buy-Sell Agreement
- Individual Disability Insurance
- Income Protection
- Retirement Protection Plan
Access Our Professional Services To Get Results
About Simplicity Group
Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect your clients. In an ever-changing environment, Simplicity’s commitment to working in our clients’ best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership.
With over $515 million in life insurance and $11 billion in annual annuity sales, Simplicity is a trusted leader in the industry. Working at the intersection of accumulation and protection, Simplicity is backed by 400 marketers and 120 sales leaders coast to coast, Simplicity is equipped to support you and your business every step of the way.
475 Springfield Avenue, Summit, NJ 07901
Privacy Policy | CCPA Privacy Notice
©2026 Simplicity Group. For Financial Professional Use Only. Not for Public Distribution 5202288-0226