# Simplicity Group: One Team\. One Purpose\. One Simplicity

> Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer\-oriented holistic financial plan\.

Generated by Yoast SEO v28.5, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Simplicity Group Holdings \- Independent Agents and Advisors](https://www.simplicitygroup.com/independent-agents-advisors/)
- [Simplicity Group Holdings](https://www.simplicitygroup.com/)
- [Simplicity Group Holdings \- Business Development](https://www.simplicitygroup.com/business-development/)
- [Simplicity Group Holdings \- Beacon Advanced Marketing](https://www.simplicitygroup.com/beacon-advanced-marketing/)
- [Simplicity Group \- RIAs](https://www.simplicitygroup.com/rias/)
- [Simplicity Group  \- Broker Dealers and Financial Institutions](https://www.simplicitygroup.com/broker-dealers-and-financial-institutions/)
- [Simplicity Group Holdings \- Products \- Life Insurance](https://www.simplicitygroup.com/insurance-products/)
- [Simplicity Group Holdings \- Products \- Wealth](https://www.simplicitygroup.com/wealth/)
- [Simplicity Group \- Products \- Disability Insurance](https://www.simplicitygroup.com/disability-insurance/)
- [Simplicity Group \- Products \- Long\-Term Care](https://www.simplicitygroup.com/asset-based-long-term-care/)
- [Simplicity Group Holdings \- Products \- Annuities](https://www.simplicitygroup.com/annuities/)
- [Simplicity Group \- Affiliates and BGAs](https://www.simplicitygroup.com/affiliates-and-bgas/)
- [Simplicity Group  \- Wealth Management](https://www.simplicitygroup.com/wealth-management/)

## Posts
- [September 10, 2026 \- Simplicity Group Acquires Whitney and Associates, Expanding Presence in Des Moines as it Welcomes Mitch Whitney and Charles Johnson as the Group's Newest Partners](https://www.prnewswire.com/news-releases/simplicity-group-acquires-whitney-and-associates-expanding-presence-in-des-moines-as-it-welcomes-mitch-whitney-and-charles-johnson-as-the-groups-newest-partners-302874682.html)
- [August 25, 2026 \- Simplicity Acquires Wright Wealth Group, Expanding Estate and Protection Planning Business and Welcomes Eric Wright as its Newest Partner](https://www.prnewswire.com/news-releases/simplicity-acquires-wright-wealth-group-expanding-estate-and-protection-planning-business-and-welcomes-eric-wright-as-its-newest-partner-302858014.html?tc=eml_cleartime)
- [April 14, 2026 \- Simplicity Strengthens its National Footprint with the Acquisition of CPS Horizon Financial Group, Welcoming Mike Smith to the Partnership](https://www.prnewswire.com/news-releases/simplicity-strengthens-its-national-footprint-with-the-acquisition-of-cps-horizon-financial-group-welcoming-mike-smith-to-the-partnership-302741501.html)
- [August 3, 2026 \- Simplicity Acquires Mid\-Atlantic Wealth Advisory Group and Welcomes Dennis Maguire and Robert Sayre to the Partnership](https://www.prnewswire.com/news-releases/simplicity-acquires-mid-atlantic-wealth-advisory-group-and-welcomes-dennis-maguire-and-robert-sayre-to-the-partnership-302841231.html?tc=eml_cleartime)
- [June 29, 2026 \- Simplicity Welcomes Bob Muzikowski to the Partnership with the Acquisition of Benefit Planning, Inc\.](https://www.prnewswire.com/news-releases/simplicity-welcomes-bob-muzikowski-to-the-partnership-with-the-acquisition-of-benefit-planning-inc-302812434.html)

## Timeline Items
- [2025 \- 2](https://www.simplicitygroup.com/timeline-item/2025-2/): Simplicity continues the build\-out of its point of sale business with key investments\.
- [2025](https://www.simplicitygroup.com/timeline-item/2025/): Simplicity equitizes over 200 new Partners as employee shareholders fulfilling its commitment to democratizing employee\-ownership\.
- [2024 \- 4](https://www.simplicitygroup.com/timeline-item/2024-4/): Simplicity completes its recapitalization, delivering a 4x return in 4 years to all shareholders, as 68% of its shareholder Partners reinvest\.

- [2024 \- 3](https://www.simplicitygroup.com/timeline-item/2024-3/): By unanimous vote of its shareholder Partners, the majority employee\-owned Simplicity Group elects to execute a full recapitalization\.
- [2024 \- 2](https://www.simplicitygroup.com/timeline-item/2024-2/): Simplicity joins forces with Protected Tomorrows to provide holistic financial planning to families dealing with special needs\.


## Locations
- [Demo: Minnesota Orchestra](https://www.simplicitygroup.com/mc-locations/demo-minnesota-orchestra/)

## Categories
- [Press Release](https://www.simplicitygroup.com/category/press-release/)
- [News Articles](https://www.simplicitygroup.com/category/news-articles/)

## Section Category
- [header](https://www.simplicitygroup.com/fusion_tb_category/header/)
- [footer](https://www.simplicitygroup.com/fusion_tb_category/footer/)

## Event Categories
- [Life Insurance](https://www.simplicitygroup.com/mc-event-category/life-insurance/)
- [Affiliate](https://www.simplicitygroup.com/mc-event-category/affiliate/)
- [Social Media](https://www.simplicitygroup.com/mc-event-category/social-media/)
- [Book A Business](https://www.simplicitygroup.com/mc-event-category/book-a-business/)
- [Lead Generation](https://www.simplicitygroup.com/mc-event-category/lead-generation/)

## Timeline Categories
- [Simplicity](https://www.simplicitygroup.com/timeline_items_cat/simplicity/)

## Category
- [columns](https://www.simplicitygroup.com/element_category/columns/)
- [elements](https://www.simplicitygroup.com/element_category/elements/)
- [sections](https://www.simplicitygroup.com/element_category/sections/)

## Optional
- [Sitemap index](https://www.simplicitygroup.com/sitemap_index.xml)